Jacques from Media Exchange introduced us to the basics of SEO, which stands for Search Engine Optimization. It’s essentially the practice of improving your website’s ranking in search results when people use search engines like Google. The higher your website appears on the search results page, the more likely people are to visit it.

There are a number of ways to improve your SEO. One way is to create high-quality content that is relevant to what people are searching for. Another way is to make sure your website is easy for search engines to understand and navigate. By following SEO best practices, you can increase the organic traffic to your website and reach a wider audience.

Jacques also spoke about AI and its impact on SEO. He also gave a few pointers for small business owners on SEO and how they can do it themselves.

Interested in events like these? Get in touch with us to see how you can get involved.